When you lead with tech features, you stay in cost-center conversations. Lead with business risk. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
View in browser
The Takeback by Appriss Retail

While flashy and dramatic stories about catching fraudsters perk up ears, it doesn’t translate to funding.

 

An investigative systems expert at a large retailer has been pitching controls on receipted returns for months. Business leaders who hear "return fraud and abuse" picture organized theft rings meticulously plotting heists from the shadows.

 

They're not picturing Jim who overestimated how effective his new diet was and bought three sizes and returned two.

 

But of the 14% of total fraud and abuse, the teams and systems that get renewed every budget cycle without question only target for 2% (explicit fraud) of that total. The other, non-glamorous 12% (Jim and friends) that’s being targeted by other teams and systems? They go overlooked.

Email Section

But first, your industry brain teaser of the week:

How much more likely are frequent returners to engage in bracketing behavior compared to occasional returners?

Scroll to the bottom for the answer.

whats in stock

Here's what we have in store for you this week:

  • The Rundown: One retailers approach to building AP teams that influence budgets

  • Worth Your Time: Agentic AI is overhyped, store fulfillment is expanding, and federal ORC legislation advances.

  • What We're Up To: NRF Protect and June Takeback Talks

the rundown

The investigative systems expert we spoke to has seen how the theft case with a drone gets executive buzz while the database fix that stops a million dollars in policy-exploiting returns barely gets a nod or a blink.

 

Both examples tell important stories about protection, but the way they translate doesn’t always land. Finance leaders don't speak fraud and abuse metrics. Their world is margin impact. And the person who understands and can explain what the systems detect usually isn't in the room when the budget conversation happens.

 

When their team does win approval though, they lead with numbers: "This unmanaged risk is costing us $X annually." Not: "We need this tool to stop return fraud and abuse."

 

They explain the margin leak before pitching the fix. They make sure someone who can speak both languages is actually in the meeting.

 

Four shifts for reframing include:

  • Lead with the business risk
  • Know the outcome of each loss
  • Identify who actually makes the pitch
  • Build cross-functional relationships before the crisis

On top of that, their teams build relationships with Product Management and IT before a crisis hits, so when RFID gets deployed or AI governance gets scoped, AP has a seat at the table instead of finding out after decisions are made.

 

As retailers are moving more of their budgets toward AI, AP teams using tools that flag abuse patterns and protect margin need to position that work as AI investment. If they don’t, it’ll be seen as legacy software that gets cut to fund someone else's technology roadmap.

 

You don’t have to win in every room, just the ones where the check gets signed.

 

Read the playbook here.

worth your time

We know time is money, so we won't waste yours

  • Agentic shopping is getting buzz, but actual consumer adoption remains low. Why the hype is running ahead of reality (Retail Brew)

  • New research shows in-store fulfillment of online orders is expected to rise significantly, putting more pressure on store operations (Chain Store Age)

  • The House passed the Combating Organized Retail Crime Act, moving federal ORC legislation one step closer to law (Loss Prevention Media) 

what were up to

We're heading to Grapevine for NRF Protect, June 8-10.

 

Monday evening we're taking a group through downtown Grapevine for dinner, wine pairings, and a nightcap at Cross Timbers Winery. Transportation included. Small group, great night. Reply if you want in.

 

Tuesday at 2:45pm we're on stage. Tim Murfin from Winn-Dixie and our Chief Product & AI Officer, Vishal Patel, walk through how Total Retail Loss turns exception-based reporting into enterprise action. The session: The Grocery Proving Ground.

 

All week at Booth #1316, we're running a complimentary Returns Health Assessment—benchmarking your preventable returns loss against pooled data from our customer base. Most people are surprised by the number. Come find us.

 

The Takeback Talks is back June 25 at 2pm ET—VP+ only. The topic: The AI Penthouse Problem. Your returns AI has three layers. Most teams are only working in the top one. Not on the list yet? Request your spot.

 

The 12% problem has the bigger dollar impact. The 2% problem has the better story. Funded AP teams learned to make both numbers land.


Thanks for being part of The Takeback. See you next time.

Sarah Cascone

Sarah Cascone
CMO, Appriss Retail

And the answer is… Frequent returners are 3x more likely to bracket purchases compared to occasional returners.

Ready to take back margin?

Appriss Retail connects returns, fraud, and shrink data across your omnichannel operations. Request a conversation to explore how we help retailers move from reactive investigation to real-time prevention.

Appriss Retail, 220 Progress, Suite 175, Irvine, California 92618, United States, 1-949-262-5100

Unsubscribe Manage preferences