AI and machine learning can help you understand the full consumer shopping experience across all channels, identify fraudulent transactions and put guardrails around bad actors to minimize your risk. Then, you can make informed decisions about which consumers deserve great treatment and which do not.

Rising overhead and high return rates tempt retailers to issue blanket return policies and return fees, risking their relationship with consumers. In this white paper, "AI-Driven Alternatives to Blanket Returns Policies: New Ways to Maximize Profitability," Appriss Retail data scientists explain how retailers can both please consumers and control costs by applying machine learning to drive dynamic policies tailored to consumer behavior.

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